BENGALURU: Riding on the fresh funding from Alibaba for its e-commerce business, Paytm is tapping the online-to-offline (O2O) model to on-board regulars at brick-and-mortar stores on to its platform. An O2O channel is used to get consumers who may not be making purchases at various online platforms. The company is also pushing Quick Response (QR) codes on its recently launched Paytm Mall.
To start with, the Noida-based company has partnered with Samsung to enable shopkeepers to sell the brand’s smartphones by offering them a commission of 3-20% based on the price of the product. Paytm is also in talks with several other brands to forge similar partnerships in categories such as fashion and electronic, among others, said an executive from the company’s e-commerce team.
Paytm’s parent One97 Communications recently separated its payments and commerce businesses. Paytm E-commerce, which now runs the recently launched Paytm Mall, has received a funding of $200 million led by Alibaba, where the Chinese internet group put $177 million in the firm.